Breaking In: Over 100 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired BREAKING IN helps you build the portfolio you need to get the job you want. With advice from over 100 creative leaders, BREAKING IN gives you an unfair advantage over the rest. • Get specific advice from...
Strategic Marketing Management, 5th Edition Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process....
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Communication (Routledge Paperback)) The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition...
Hegarty on Advertising A look into what lies behind great ideas and brilliant advertising, told by one of the industry’s leading players.What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on...
A Technique for Producing Ideas (Advertising Age Classics Library) ISBN13: 9780071410946 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of...
Marketing Strategy Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and–for the first time–photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop...