Consumer Behavior and Culture: Consequences for Global Marketing and Advertising The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students-tomorrow’s marketing professionals-to understand the limits of consistent brand identities and...
The Psychology of Advertising Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of...
Juergen Teller: Marc Jacobs Advertising 1998-2009 (v. 1) For more than a decade Juergen Teller has worked with Marc Jacobs on the advertising campaigns for each of the Men’s and Women’s Marc Jacobs collections, Marc by Marc Accessories and perfume lines. Teller’s idiosyncratic visual style and use of unusual models has been instrumental in...
Early Advertising Alphabets, Initials and Typographic Ornaments (Dover Pictorial Archives) 145 full-page plates present the best typographical design from the 15th through the 20th centuries, including 60 handsome alphabets, many examples of decorative initials and a dazzling assortment of headings, scrolls and flourishes, rules and panels, ornaments, ribbons, cartouches, borders and more. List Price:...
Air Wars: Television Advertising in Election Campaigns, 1952-2008 In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how...
Advertising Profits From Home Comes with two DVD’s: Stop! Watch me First and 3 Steps to Fast Profits. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. List Price: $ 14.89 Price: $ 14.89