DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising “You can love it without getting your heart broken”. “What you’re looking for”. It’s hard to resist the promises of comfort, power, and gratification evoked in these simple phrases. Drawn respectively from ads for a car, a candy bar, and a...
Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success ISBN13: 9780395687185 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how...
Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new...
Brand New China: Advertising, Media, and Commercial Culture One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share...
Brand Equity & Advertising: Advertising’s Role in Building Strong Brands (Advertising and Consumer Psychology) The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding — a subject generating intense interest both in academia and in the “real world.” The principle theory behind these conferences is that much can be...
The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library) Why do some advertisements become part of history while others never even get read? You’ll find the answers in The Art of Writing Advertising. List Price: $ 12.95 Price: $ 65.49