Kleppner’s Advertising Procedure (18th Edition) An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners...
Small Business Marketing for Dummies, Second Edition Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.Small Business Marketing...
The Tipping Point: How Little Things Can Make a Big Difference ISBN13: 9780316346627 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and...
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy ISBN13: 9780470537190 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well...
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too...
Designing Brand Identity: An Essential Guide for the Whole Branding Team Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler’s book offers a cogent description of how strategy and design meet in...