Advertising Ebook
Creative Strategies: Idea Management for Marketing, Advertising, Media and Design Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication.Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity,...
The 33 Ruthless Rules of Local Advertising This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than...
Big Fat Lies: Advertising Tricks (Slim Goodbody’s Lighten Up!) This title is suitable for the children of ages 8 to 12 years. Advertising strategies intended to influence the food choices of children are the focus of this revealing new book. Several high school characters explore these advertising tricks and figure out how to identify...
From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s....
Kleppner’s Advertising Procedure (18th Edition) An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners...
Designing Brand Identity: An Essential Guide for the Whole Branding Team Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler’s book offers a cogent description of how strategy and design meet in...
Trust in Advertising Lexi White finds herself at a crossroads. After putting everything on hold to care for her ailing father, it’s finally time for her to start living her life again. An exciting new job holds the promise of a fresh start, until she comes face to face with someone from her past...
Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural...