The Language of Advertising: Written Texts (Intertext) The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ‘satellite’ titles which provide students with hands-on...
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters – complemented by a few...
Career Opportunities In Advertising And Public Relations Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field. The latest information on salary ranges, new trends, and changes in the industry supplement realistic profiles of more than eighty different jobs, including Director of...
The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising * Draws on the very latest research into the workings of the human brain List Price: $ 35.00 Price: $ 24.06
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference The new bible for creating more powerful advertising These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of...
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s,...
DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising “You can love it without getting your heart broken”. “What you’re looking for”. It’s hard to resist the promises of comfort, power, and gratification evoked in these simple phrases. Drawn respectively from ads for a car, a candy bar, and a...
Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success ISBN13: 9780395687185 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how...
Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new...
Brand New China: Advertising, Media, and Commercial Culture One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share...