The Language of Advertising: Written Texts (Intertext) The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ‘satellite’ titles which provide students with hands-on...
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media...
Career Opportunities In Advertising And Public Relations Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field....
The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising * Draws on the very latest research into the workings of the human brain List Price: $...
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference The new bible for creating more powerful advertising These days, the fundamentals of advertising...
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth The Internet is often hyped as a means to enhanced consumer power: a hypercustomized...